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Privacy policy

The French version prevails for this text.


The purpose of this privacy policy is to inform users of the site:

• On the way in which their personal data is collected. Any information allowing a user to be identified is considered personal data. As such, this may include: their first and last names, their age, their postal or email address, their location or even their IP address (non-exhaustive list);

• On the rights they have regarding this data;

• On the person responsible for processing the personal data collected and processed;

• On the recipients of this personal data;

• On the site’s cookie policy.

This policy supplements the legal notices and the General Conditions of Use which can be consulted by users at the following address, at the bottom of the page:



In accordance with article 5 of European Regulation 2016/679, personal data are:

• Processed in a lawful, fair and transparent manner with regard to the person concerned;

• Collected for specific purposes (see Article 3.1 hereof), explicit and legitimate, and not subsequently processed in a manner incompatible with these purposes;

• Adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed;

• Accurate and, where necessary, kept up to date. All reasonable measures must be taken to ensure that personal data which are inaccurate, having regard to the purposes for which they are processed, are erased or rectified without delay;

• Kept in a form allowing the identification of the persons concerned for a period not exceeding that necessary for the purposes for which they are processed;

• Processed in a manner that ensures appropriate security of the data collected, including protection against unauthorized or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organizational measures.

The processing is only lawful if, and to the extent that, at least one of the following conditions is met:

• The data subject has consented to the processing of his or her personal data for one or more specific purposes;

• The processing is necessary for the performance of a contract to which the data subject is a party or for the execution of pre-contractual measures taken at the request of the data subject;

• The processing is necessary for compliance with a legal obligation to which the controller is subject;

• The processing is necessary to safeguard the vital interests of the data subject or of another natural person;

• The processing is necessary for the performance of a mission of public interest or relating to the exercise of public authority vested in the controller;

• Processing is necessary for the purposes of the legitimate interests pursued by the controller or a third party, unless overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the person concerned is a child.


Article 3.1: Data collected

The personal data collected as part of our activity are as follows:

· the personal data that you provide when creating your member account such as your identity, your email address and your password;

· your contact details, including your billing address;

· information relating to your orders, such as choice of stallion, type of breeding, insemination center;

· information relating to your means of payment when you place an order on our Site;

· the information that you may be required to communicate to our Service;

· customer relations as part of the management of your requests for information or complaints.

The collection and processing of this data serves the following purpose(s):

Contract management, invoicing management, customer area management, management of your seed shipments, sending newsletters and catalogs.

Article 3.2: Method of data collection

When you use our site, the following data is automatically collected:
— Your IP address and thus your location;
— The configuration of your device: whether it is a computer or a mobile phone, thus allowing our Site to adapt its display to your screen.

France Etalons has defined retention periods for your personal data in accordance with its legal obligations and the recommendations of the Commission Nationale Informatique et Libertés.

The company may retain certain personal data beyond the time periods announced above in order to fulfill its legal or regulatory obligations.

Article 3.3: Data hosting

The site www.france-etalons.com is hosted by:


60 Rue de l’Ormelet, 14790 MOUEN

Reachable at +33 (0)2 31 85 59 61

Article 3.4: Transmission of data to third parties

The data may be transmitted to our partner, listed below:
— Groomy

Produced and hosted by Equideclic,

60 Rue de l’Ormelet, 14790 MOUEN

Reachable at +33 (0)2 31 85 59 61

Please note, when you make a payment on Groomy, your bank details are not transmitted in clear text to the server www.my.groomy-app.com. Payments are made via a secure payment platform, compliant with the PCI-DSS standard, and supplemented by control measures, in order to guarantee the security of purchases made on www.my.groomy-app.com and to fight against fraud.

The details of your bank card communicated during your order never pass unencrypted over the network: they are encrypted using the TLS (Transport Layer Security) protocol.


Article 4.1: The data controller

Personal data is collected by France Etalons, SARL with capital of €1,000 whose registration number is 809 322 399.

The person responsible for processing personal data can be contacted as follows:

By mail to the address: 12 Rue Du Moulin, 08250 GRANDPRE;

By telephone, at +33 (0)3 52 62 66 16;

By email: info@france-etalons.com.

Article 4.2: The data protection delegate

The data protection officer of the company or the manager is: Maxime Denis.

The data protection officer can be reached by email at the following address:


If you believe, after contacting us, that your “Informatics and Liberties” rights are not respected, you can send information to the CNIL (National Commission for Information Technology and Liberties, https://www.cnil. Fr).


Any user concerned by the processing of their personal data can avail themselves of the following rights, in application of European regulation 2016/679 and the Data Protection Act (Law 78–17 of January 6, 1978):

• Right of access, rectification and right to erasure of data (set out respectively in Articles 15, 16 and 17 of the GDPR);

• Right to data portability (article 20 of the GDPR);

• Right to limitation (article 18 of the GDPR) and to object to data processing (article 21 of the GDPR);

• Right not to be the subject of a decision based exclusively on an automated process;

• Right to determine the fate of data after death;

• Right to refer the matter to the competent supervisory authority (article 77 of the GDPR).

To exercise your rights, please send your letter to: France Etalons — 12 Rue Du Moulin, 08250 GRANDPRE, or by email to: info@france-etalons.com.

In order for the data controller to grant his request, the user may be required to communicate certain information such as: his first and last names, his email address as well as his account number, personal space or subscriber.

Visit the cnil.fr website for more information on your rights.


The publisher of the France Etalons site reserves the right to modify this Policy at any time in order to assure users of the site that it complies with current law.

Any modifications cannot have an impact on purchases previously made on the site, which remain subject to the Policy in force at the time of the purchase and as accepted by the user upon validation of the purchase.

The user is invited to read this Policy each time he uses our services, without it being necessary to formally notify him.

This policy, published on 01/17/2024, was updated on 01/17/2024.